K-Swiss - Keep it pure

K-Swiss introduces a new tagline "Keep it pure".
Anna Kournikova, Tommy Haas, Mardy Fish and Alona Bondarenko are now the subjects of a new ad campaign created by Toth Imaging for K-Swiss under the theme “Keep It Pure”Richard Phibbs has photographed the tennis-players, who are now wearing this independent brand. The ads feature two images of each athlete (action shots and stylized portraits) and use no copy other than the tagline. K-Swiss has spent $15-20 million annually in measured media in recent years, per Nielsen Monitor-Plus.

The company has struggled of late but vowed that changes in products, design and the star-studded marketing push from Toth would spur a turnaround.

~jachal